The share of UHD TVs in the overall TV market continues to grow. According to GfK SE, a total of around 1.45 million TV sets were sold in Germany in the first quarter of 2021. Of these, 1.1 million were UHD TVs, which corresponds to a UHD share of 75 per cent (Q1 2020: 70 per cent).
The UHD sales figures in the first three months were at a comparable level to the 2020 and 2019 periods. In total, around 20.5 million ultra-high definition flat-screen TVs have been sold in Germany since 2014 until the end of March this year.
Almost all (97 percent) of the UHD TVs sold in Q1 2021 support at least one High Dynamic Range (HDR) method and can therefore display content with significantly greater contrast range as well as more natural colours in finer gradations. 77 per cent (845,000) of HDR displays are capable of dynamic HDR processes such as Dolby Vision or HDR10+ in addition to the static HDR standards HDR10 and HLG (Hybrid Log Gamma).
Carine Chardon, Managing Director of the Deutsche TV-Plattform and the ZVEI Consumer Electronics Association: "In the first quarter of 2021, two milestones were reached at the same time: Three out of four purchased televisions are UHD sets, and the sound barrier of a total of 20 million UHD displays sold in Germany was broken. As a result, more and more viewers are able to enjoy content in UHD HDR quality. For broadcasters and producers, this is a very good basis to continuously produce more series, movies, sporting events and live shows in UHD."
An overview of available UHD content and the currently available UHD-HDR sets can be found on the Deutsche TV-Plattform information portal at https://uhdr.de/.