WG Smart Media
Smart services and devices are at the centre of the Smart Media working group. In particular, it examines new technologies, standards, market trends and the legal and regulatory framework. The range of topics covered by the working group is correspondingly extensive: Personalisation, content discovery, digital advertising forms and technologies, voice control systems and voice assistants, the sustainability of smart media offerings and devices, the development of encryption technologies, operating systems for smart TVs and devices, operator apps and FAST Channels and innovations in the protection of minors. Translated with www.DeepL.com/Translator (free version)
Other exciting topics on the agenda include the influence of AI on smart media offerings and metadata, as well as innovations in the protection of minors. In close coordination with the Media over IP working group, accessibility is once again on the agenda, and there will also be presentations on all other topics in the repository. The Metadata Task Force was active under the umbrella of the WG in 2023, revising the basic set of metadata and the genre list in particular. In addition, a list of usage and content rights was created to complete the documentation.
The working groups of Deutsche TV-Plattform are the heart of the association - the task forces are quasi the "engine room" of the working groups. This is where the members of the working group work in a focussed and targeted manner on topics which have been identified as particularly important or urgent in the course of the working group's work. The active involvement in the task forces is open to all members.