The working group Smart Media of Deutsche TV-Plattform has been promoting the development of smart TV and smart applications in the German market for many years. It deals with addressable and personal TV, HbbTV, multiscreen scenarios, OTT, data protection and security as well as marketing potential. As a guideline for the media industry, a task force is currently working on conventions for control data and programme-accompanying information - so-called metadata. The Task Force Glossary Addressable TV (ATV) is also working on a comprehensive classification of the term.
23. September 2021
The working groups of Deutsche TV-Plattform are the heart of the association - the task forces are quasi the "engine room" of the working groups. This is where the members of the working group work in a focussed and targeted manner on topics which have been identified as particularly important or urgent in the course of the working group's work. The active involvement in the task forces is open to all members.
The Metadata Task Force has recently added non-linear content to the basic set of metadata and is currently evaluating how far the initiative can be brought up to European level.
The distribution of programme metadata takes place in several steps and often between more than two partners: The programme provider acts as data provider, metadata service provider and EPG operator each as data recipient. This causes frictional losses - data does not arrive at the end of the chain as intended by the data provider or is not sent as required for display. The project Metadata aims to contribute to reducing frictional losses. Programme organisers are to be sensitised to the fact that a certain minimum set of formatted and structured data is required for the findability of their programmes. The results of the project will give market participants an indication of what data can be expected and how to make better use of the data received. The stated aim is to minimise the gap between what is available and what is expected in terms of mapping.
The Task Force Glossary ATV is currently working on a glossary to classify and define the terms used in the field of addressable TV.
The term Addressable TV (ATV) is on everyone's lips. However, there is still a need to clarify what is meant by it - or not. For this reason, Deutsche TV-Plattform is currently working in the "Task Force Glossary Addressable TV" on a glossary for ordering and delimiting terms. It is also being discussed whether the term ATV should be defined more narrowly with a focus on advertising or more broadly, for example in terms of regionalisation, personalisation of content or programme recommendations. This should ultimately result in a glossary that editorially and qualitatively goes beyond approaches already existing on the market.