Deutsche TV-Plattform

WG Smart Media

Nicole Agudo Berbel, Head of WG Smart Media

The working group Smart Media of Deutsche TV-Plattform has been promoting the development of smart TV and smart applications in the German market for many years. It deals with addressable and personal TV, HbbTV, multiscreen scenarios, OTT, data protection and security as well as marketing potential. 

Next session

11. März 2022

The working groups of Deutsche TV-Plattform are the heart of the association - the task forces are quasi the "engine room" of the working groups. This is where the members of the working group work in a focussed and targeted manner on topics which have been identified as particularly important or urgent in the course of the working group's work. The active involvement in the task forces is open to all members. 

Task Force ADB2

"We pave the way for the introduction of new HbbTV services with ADB2 in Germany".

Frank Heineberg, Head of Task Force ADB2

ADB2 is the abbreviation for "Application Discovery over Broadband". It is a complementary HbbTV specification that uses watermarking (additional watermarks in audio/video) to provide an alternative way of launching HbbTV applications and transmitting stream events. These services can be played out on HbbTV-capable televisions by means of ADB2 even if the broadcaster's original HbbTV signal cannot be received - for example, if a set-top box connected via HDMI is not HbbTV-capable.

This results in a large market potential for ATV content and forms of advertising, but at the same time this new technology is complex. The ADB2 task force is therefore preparing a white paper describing technical profiles and minimum requirements for HbbTV devices for the market launch of ADB2, to be published in Q1 2021.

Task Force Metadata

The Metadata Task Force has recently added non-linear content to the basic set of metadata and is currently evaluating how far the initiative can be brought up to European level.

Uwe Barann, Head of Task Force Metadata

The distribution of programme metadata takes place in several steps and often between more than two partners: The programme provider acts as data provider, metadata service provider and EPG operator each as data recipient. This causes frictional losses - data does not arrive at the end of the chain as intended by the data provider or is not sent as required for display. The project Metadata aims to contribute to reducing frictional losses. Programme organisers are to be sensitised to the fact that a certain minimum set of formatted and structured data is required for the findability of their programmes. The results of the project will give market participants an indication of what data can be expected and how to make better use of the data received. The stated aim is to minimise the gap between what is available and what is expected in terms of mapping.

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