Deutsche TV-Plattform

Technical Brochures & White Papers

One of the main tasks of Deutsche TV-Plattform is, according to its statutes, to inform and educate the (specialist) public and consumers about technological developments in the field of audiovisual media. In addition to web specials (e.g. on the introduction of DVB-T2 HD or the analogue switch-off in cable), information flyers etc., Deutsche TV-Plattform fulfils this task by means of specialist brochures. Here, the association can draw on the entire know-how of its broad member base.  

In addition, Deutsche TV-Plattform publishes white papers on specific, media-technological topics. The association can contribute the entire know-how of its broad membership base here.  

The term ATV is on everyone's lips. However, there is still a need for clarification as to what is actually meant by it - or perhaps not. That is why the Deutsche TV-Plattform, within the framework of a task force, has compiled a glossary around ATV to clarify terms. At the same time, it offers a well-founded overview of the currently relevant fields. ATV is not limited to advertising alone, but is currently mainly discussed and applied in this context. Therefore, this version 1.0 of the glossary focuses on terms relevant to advertising.

In the first section, the glossary first explains some basic terms. The second section deals with important content and forms of advertising. The third section forms the core of the glossary and describes essential terms of advertising technology (ad tech). The glossary is rounded off by naming important technological standards that play a role in the context of ATV. Please note that the glossary is currently only available in German.

The advantages of video streaming are also becoming increasingly relevant for TV: Content can be consumed at any time and on a variety of internet-enabled devices, and no special TV network infrastructure (satellite, terrestrial, cable) is needed any more. In order to achieve broad user acceptance for the new transmission paths, it is essential that stability and quality are at the same level as with traditional broadcasting.

In order to be able to make reliable statements about stability and quality, this white paper deals with the quality measurement of video streaming. The aim of this white paper is to give DTVP members a practical introduction to the relatively new but highly relevant world of quality measurement in video streaming. In particular, it is intended to show that in the end it is the so-called Quality of Experience (QoE) that matters, i.e. the quality of what users experience individually on their end devices. Please note that the white paper is currently only available in German.

In the entire chain from the creation of content to marketing to the customer (consumer), one or more "content providers" deliver content to a "platform" (contribution). The transfer points and the quality characteristics play an essential role here.

Es gibt zurzeit eine Vielzahl von Übertragungswegen und Codecs für Content mit jeweils unterschiedlichen technischen Spezifikationen und Qualitätseigenschaften. Die daraus resultierende Vielfalt der Kombinationen, die mit der Zeit entstanden ist, ist mittlerweile sehr komplex und erzeugt damit erhöhte Aufwände, sowohl bei Broadcastern als auch bei Plattformen. Mit dem White Paper „Optimal Handover-point and Quality Characteristics“ hat die Deutsche TV-Plattform Best-Practice-Standards erarbeitet, die praktikable, zweckmäßige und wirtschaftlich sinnvolle Empfehlungen für die gesamte Branche bieten.

Our areas of life have long since become digital and the variety of consumer electronics devices is constantly increasing. By CE devices we mean devices of the classic consumer electronics, the PC environment and telecommunications, products ranging from digital TV sets, notebooks and tablets to smartphones. While in the past these devices were operated in a rather singular way, networking among them has increased in recent years. The networking of these devices brings new user comfort for the consumer and also new applications.

This compendium presents the current status of networking technologies and applications. Based on the technical description of the transmission standards, the networked devices are presented with their interfaces and applications. This is followed by a presentation of some selected and typical networking scenarios as well as technical recommendations for experts and laymen.

In this new edition, the further developments of the transmission standards and interfaces have been taken into account, and their mode of operation has been presented in more detail. The usage scenarios and recommendations have also been expanded and adapted to the current state of the art. Please note that the compendium is currently only available in German.

The "Ultra HD Explained" booklet, which is popular with both professionals and consumers, was first published in 2016 and has been updated annually until the third edition in 2018. 

It provides comprehensive information and education on all aspects of Ultra HD for professionals, consumers and retailers. Nearly all contents e.g. on standardisation, technologies, devices are still up to date today. "Ultra HD explained" is still a worthwhile read for anyone who wants to know more about UHD, HDR & Co. Only the section on UHD content is outdated. You can find a current overview of this in our information portal on UHD and HDR, www.uhdr.de.