The media and consumer electronics industries are innovative sectors. The number of product launches of new devices is as high as the creativity in developing new formats. At the end of the value chain are viewers and customers who will buy the new devices and thus use and/or control audiovisual media. In order to better assess how well customers are informed about new technologies or whether and how they use them, Deutsche TV-Plattform regularly conducts consumer studies on trend topics.
Below you will find the results of selected surveys from recent years. (German Language)
TV Study 2019: Younger viewers in particular find personalised television attractive
Study on Digital Language Assistants 2018: High level of awareness, still much potential for use
Study 2017: One in two people are interested in entertainment in autonomous cars