Artificial intelligence is transforming the TV and streaming industry – but where does its use already make economic sense today? At MIP#7, high-profile industry representatives will discuss how to interpret current trends, what hopes they have for the technology, and where AI can become a real game-changer for the TV and streaming industry.
Our one-day conference takes a look into the future, which is rapidly becoming the present: whereas just a few months ago the focus was on doing ‘something with AI’ so as not to miss out, AI is already delivering added value today. Following on from the DTVP panel at the ANGA 2026 conference (19–21 June 2026), we will use MIP as a platform to examine the specific challenges and opportunities for the use of AI in production, distribution and advertising.
In an accompanying exhibition, various providers will demonstrate specific services that use AI to support production, post-production, personalisation and distribution.
Interactive sessions will give participants the opportunity to contribute their perspectives and experiences to the discussion.
We look forward to exciting insights, new discoveries and enriching discussions!
10:00 Welcome and introduction
10:15 Keynote
11:00 Panel discussion
12:00 Lunch and live demonstrations
13:15 Best practices & Use cases
14:45 Coffee break and live demonstrations
15:15 Fishbowl discussion
16:00 Insights, live demos and networking
The event will end at around 5 pm. Details of the individual programme items will follow shortly.
DRIVE. Volkswagen Group Forum
Konferenzzentrum im 1. OG
Friedrichstrasse 84 / Ecke Unter den Linden
D-10117 Berlin
Attendance at the event is free of charge. Please register by 12 June 2026.